For their India promotions, British Airways has launched a new campaign on Valentine’s Day called “Go further to get closer”. The 5-minute video nicely portrays the true story of Sumeet and Chetna, a married Indian couple of 3 years who despite loving each other, never really have found the time to know each other. Work
Wonderful Ad Campaign: Liking Isn’t Helping
“Liking isn’t helping“, a powerful campaign for the Crisis Relief organization denouncing the campaigns that are simply inviting people to like a picture on Facebook, recalling that a few million likes on Facebook will not help in any way victims affected by emergencies around the world… With this campaign, Crisis Relief seeks to point out