If you could travel anywhere, where would you go? The Ocean? Barcelona?

Now imagine you could get to your dream destination just by thinking hard enough about it.

Amazing thought right?

But that’s not how the world works. Unless, that is, you’re one of the lucky 49 people who got free tickets for successfully participating in S7 Airlines’ recent marketing campaign.

The Imagination Machine – an innovative project that allows people to control a virtual plane using only the power of their imagination.

S7 Airlines made this a reality in Moscow by using EEG technology to turn participants brains into game controllers. People were fitted with an EEG-brainwave headset that monitored their brain activity throughout gameplay via a forehead biosensor. The more people focused on their dream destination, the closer the plane on the projection mapped globe stayed to the ideal flight path. If people were able to stay focused throughout gameplay they would receive a roundtrip ticket to actually go there.

S7 Airlines: The Imagination Machine

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